
Steven
Founder of ProtocolHero · 08 Oct 2026
On WDR: Artificial intelligence meets real craftsmanship
German broadcaster WDR visited us at “Hands-on AI for the trades” in Hürth – a little over two minutes on how artificial intelligence is changing everyday work in the trades.
On 8 October, Metallbau Pesch in Hürth hosted “Hands-on AI for the trades”. Instead of just talking about artificial intelligence, businesses showed live where AI is already at work for them – with three stage demos, 13 exhibitors and expert talks from the field. WDR was there and reported on it.
We joined with a booth and a talk: “From chat window to colleague”. The core question: what does AI in the trades really mean? For us, it is not about opening a chat window and asking questions. It is about digital teammates that check reports, prepare quotes and hand them over for approval. People keep the decision.
Why it matters: every job comes with documentation – inspection reports, readings, photos, signatures. Too often it gets done in the evening at a desk. With ProtocolHero it happens right on site on a phone or tablet, with a clean PDF at the end.
That is exactly what visitors tried out at our booth. The questions were almost always the same: how much time does this really save – and how fast is my team up and running?
My takeaway: AI in the trades does not convince on slides, but when you can get your hands on it. Our goal stays the same: less bureaucracy, more time for the craft.
Thanks to Metallbau Pesch for hosting, to everyone who made the day happen – and to WDR for stopping by. You can find the full feature with video and photos on our WDR page.






